Privacy Policy

Last updated: August 2026

Vowlist is a small, independent product. We collect as little as possible and never sell your data. Here's exactly what we collect and why, in plain language.

What we collect

• Your email — for sign-in links and your receipt. Nothing else.
• Your wedding data — budget numbers, guest names, RSVP replies, meals, notes. It exists so the product works, it belongs to you, and you can export or delete all of it any time.
• Basic usage events — page views and feature use with random IDs, so we can fix what's broken.
• Advertising measurement (Meta Pixel + Conversions API) — on our marketing pages (home, checkout, free tools) we use Meta's pixel and server-side events so we can tell whether an ad led to a visit or a purchase. This sends Meta a page view, checkout start, purchase, or free-download sign-up, plus your IP/browser info and, for purchases and sign-ups, a one-way hash of your email. Never on guest RSVP pages — your guests are not tracked by Meta through us. Ad blockers and browser tracking protection stop it, and Vowlist still works.
• Free-tool sign-ups — if you request the free budget spreadsheet, your email goes to our email provider so we can send it plus a short, unsubscribable series of planning emails.

Your guests

Guests never need accounts and we never email or contact them. Their names and replies belong to you (the couple). Any guest can ask you or us to remove their row, and we'll comply without requiring anything.

What we never do

• Sell or share your data or your guest list with anyone.
• Show ads or send vendor promotions.
• Store your card details — payment runs entirely on Stripe.

Who processes data for us

Cloudflare (hosting and storage), Stripe (payments), Resend (sign-in and confirmation emails), Meta (ad measurement on marketing pages only), Loops (the free-spreadsheet email series, only if you sign up for it), Sentry (error reports, no personal data). That's the whole list.

Deleting everything

Email us and your account, wedding, and every guest row is deleted within 24 hours. Refunded accounts are deleted automatically after 30 days.

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